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Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Friday, April 14, 2006

Australian Prime Minister, John Howard appeared before the Cole inquiry on Thursday, the first time an Australian Prime Minister has appeared before an inquiry with royal commission powers since 1983.

Unlike his foreign minister Alexander Downer who gave evidence before the inquiry on Tuesday, Mr Howard entered through the front door where he gave a brief address. He told the press that his government is being open about the Iraqi kickback affair. ” just want to make one point and that is that the appearance by me, earlier this week by the Foreign Minister and also by the Trade Minister, demonstrates absolutely how open and transparent and accountable the Government is being in relation to this matter” Mr Howard said to reporters.

Mr Howard was questioned by John Agius, counsel assisting the inquiry. Counsel for AWB, the company at the centre of the scandal did not apply to cross-examine the prime minister.

Terrence Cole, the inquiry’s commissioner received an application from Peter Geary and Micheal Long’s counsel to cross-examine the prime minister but refused it on the grounds that the proposed line of questioning was similar to that of Mr Aguis’ and that there was no evidence that Mr Howard had “ever met with Mr Geary or Mr Long”.

Mr Agius questioned the prime minister about a series of diplomatic cables sent to his office, which raised concerns about AWB’s contracts in Iraq.

Mr Howard told the inquiry that he doesn’t recall reading or being briefed about any of the cables referred to by the inquiry. The inquiry also heard that prior to 2003 there was no system in place to identify which cables had been bought to the prime minister’s attention.

In his statement to the inquiry, Mr Howard said that his office had not received four of the cables mentioned by the inquiry. Under questioning, Mr Howard confirmed this but conceded that it was likely that his staff had read the other 17.

When asked whether there were any guidelines which guided his advisors in deciding which cables should be bought to the prime minister’s attention, Mr Howard replied “No, there weren’t”.

The inquiry heard that the only discussions about which cables which should be bought to Mr Howard’s attention occurred when an advisor changed in very generic terms. Mr Howard told the inquiry that he would tell a new advisor “Well, you’ve got to exercise your own judgment, I can’t possibly read everything, and clearly I want things brought to my attention which are, in your judgment, important and are relevant to issues in front of the government at the time”.

Mr Howard admitted that the government had an interest in Iraq using the United Nations oil for food program for its own financial benefit, but said he did not expect cables dealing with alleged breach of UN sanctions to have been bought to his attention.

The questioning then turned to a statement Mr Howard made to the National Press Club on March 13, 2003, one week prior to the US-led Iraqi occupation. Speaking about Saddam Hussein Mr Howard said “He has cruelly and cynically manipulated the United Nations oil-for-food programme. He’s rorted it to buy weapons to supporthis designs at the expense of the wellbeing of his people”.

Mr Agius asked Mr Howard if his statement was based upon briefngs he had received. Mr Howard told the inquiry that the information was based upon “open source” intelligence stated at addresses by British foreign secretary Jack Straw and the United States state department. Mr Howard said one of his advisors “checked with some cables to confirm that those cables supported the open-source claims and was satisfied that they did”.

Mr Howard denied seeing the cables used by the advisor to support the claims, but believed he would have told her to be sure that everything they were saying can be supported by fact. Mr Howard told the inquiry that he never knew about cables which referred to Hussein rorting the UN Oil for Food program. Mr Howard admitted that at the time his “general knowledge” was that Hussein had breached UN sanctions and was rorting the Oil for Food program.

“My general knowledge at the time and belief was that the program had been rorted, and it was not seriously in dispute. Nobody was arguing it hadn’t been rorted” Mr Howard said.

The prime minister was questioned about an unassessed intelligence report which mentioned a Jordanian trucking company known as “Alia” paying kickbacks to Hussein. In response to this Mr Howard told the inquiry that he could not recall the information being bought to his attention, which was not unusual.

Saturday, August 25, 2007

The leading supplier of school uniforms in the United Kingdom, Lancashire-based manufacturer Trutex, has announced it is “seriously considering” including GPS tracking devices in future ranges of its uniform products after conducting an online survey of both parents and children.

“As a direct result of the survey, we are now seriously considering incorporating a [tracking] device into future ranges” said Trutex marketing director Clare Rix.

The survey questioned 809 parents and 444 children aged nine to 16. It showed that 44% of parents were worried about the safety of pre-teen children, and 59% wanted tracking devices installed in school apparel. 39% of children aged nine to 12 were prepared to wear clothing with tracking devices in them, while teenagers were notably less enthusiastic and more wary of what Trutex has admitted they see as a “big brother” concept.

However, Trutex has claimed the tracking devices would bring about worthwhile benefits, including being a valuable resource for parents who wanted to keep a close eye on where their children were at all times.

“As well as being a safety net for parents, there could be real benefits for schools who could keep a closer track on the whereabouts of their pupils, potentially reducing truancy levels” says Rix.

Each year, Trutex supplies 1 million blouses, 1.1 million shirts, 250,000 pairs of trousers, 20,000 blazers, 60,000 skirts and 110,000 pieces of knitwear to the UK.

It is not the first company to manufacture school uniforms with a central focus on child safety; last week Essex firm BladeRunner revealed it was selling stab-proof school blazers to parents concerned about violence against their children. The blazers were outfitted with Kevlar, a synthetic fibre used in body armour. It has already received orders internationally, including Australia.

If the Trutex tracking devices go ahead, it is unclear where in the uniform they will be located.

Friday, November 4, 2005

New outbreaks of the lethal H5N1 strain of the avian influenza have been documented in Vietnam and China. According to a Vietnamese animal health officer, 4,000 poultry and water fowl have died of the virus after October 25 in provinces 70 kilometres north of Hanoi. In China, 9,000 chickens and twenty wild birds have died of the virus in just over two weeks with more than 300,000 birds culled as a precaution.

Meanwhile, Japanese authorities are planning on culling 180,000 chickens in response to the discovery of the first case of bird flu in the country in over a year. Most of Japan’s previous avian influenza outbreaks have been due to the H5N2 strain, which poses no known threat to humans. The virus found in a farm north-east of Tokyo has been confirmed as belonging to the H5 family, but additional tests are needed to find out whether it is the H5N1 strain. A Japanese agriculture ministry official said that there was “little concern” of the virus being the H5N1 type as no case of the strain has previously been found in the area.

At least 60 people have died of the H5N1 strain in east Asia. Over 40 of the fatalities have occurred in Vietnam, where tests are currently being conducted for at least one possible additional human infection. China has not reported any human infections of the avian flu.

Saturday, July 21, 2007

In Taiwan, more than 2,000 people participated in the “Ten Thousand People for BIKE” bicycle parade challenge, organized by Volvic Taiwan and Body Marketing Co., Ltd. to break the previous “Largest Parade of Bicycles” record, which was set at 641 bicycles during a 2006 record attempt in Netherlands.

VIPs invited by the organizers included the current Chinese Nationalist Party legislator Chih-hsiung Huang, the Director of the Department of Public Sports of Sports Affairs Council, Executive Yuan (R.O.C., Taiwan) Tai-lin Peng, and Guinness World Records referee Stuart Claxton. They witnessed the new record, and Deputy Commissioner of Sports Affairs Council, Executive Yuan (R.O.C., Taiwan) Hwang-lang Tsai led out for the starting of this event.

The record-breaking parade crossed five riverside parks (Dajia Section, Yingfeng Section, Guanshan Section, Rainbow Section, and Meiti Section) over an estimated 13.7 kilometres (3.2 km to set the new record, and 10.5 km for free riding).

The previous record was broken when the 642nd rider passed the recording gate near 8:47 a.m.. A 36-year-old engineer from Taoyuan County named Fang-tien Lin was the 642nd lucky rider. In the end, this event created a new record with 1901 riders riding in a great bicycle parade within 1 hour and 8 minutes.

Saturday, July 26, 2008

On July 7 and again on July 23, there were accidental leaks at the Tricastin Nuclear Power Center in France, which is a collection of sites in four different communes: Saint-Paul-Trois-Châteaux and Pierrelatte in Drôme, and Bollène and Lapalud in Vaucluse.

Along with two other minor incidents on July 18, it has prompted the Commission for Independent Research and Information on Radioactivity (Criirad) to order a review of security and safety. Already last week, Environment Minister Jean-Louis Borloo said the ground water near all reactors should be tested and the state of waste storage sites assessed.

In the latest incident, a hundred workers were exposed to radiation. They all work for Électricité de France (EDF), which runs the Tricastin facilities with Areva. This marks the largest number of workers to be collectively contaminated in French nuclear history.

The leak was at reactor number four, which was shut for refuelling. Workers were exposed to Cobalt 58 dust which escaped while maintenance work was being carried out. Sensors noticed a rise in the level of radiation and the workers were then evacuated.

“Seventy of them show low traces of radioelements, below one fortieth of the authorized limit,” EDF said. A spokesperson later raised the number to 97 people. Criirad warned, however, that the limit was “not the level from which risk begins but the maximum acceptable level.”

“We have an alarm system which is meant to protect the staff from contamination via the atmosphere,” said Tricastin director Alain Peckre. “If a problem is detected, the alarms go off, our security procedures swing into place and everyone is evacuated from the building.”

A union representative from Confédération générale du travail (CGT) alleged that EDF was reducing maintenance and increasingly using sub-contractors, putting workers at risk in exchange for profitability.

“We spend 1.5 billion euros a year on ensuring our plants are in optimum condition,” countered an EDF spokesperson. “Safety is our top priority over and above providing electricity to the network. Since our power stations were set up, 80 per cent of maintenance operations on reactors that have been temporarily turned off are carried out by external contractors. They are the most competent to maintain and repair specific parts of the reactor, some of which they have taken part in building.”

The previous incident, on July 8, involved a 74kg spill of liquid containing unenriched uranium. Thirty cubic metres of water overflowed while a tank was being emptied. Subsequent test showed that contamination may have occurred for years.

Local wine growers Coteaux du Tricastin AOC have already become concerned about the negative association with “Tricastin” and have begun considering changing the name of their Appellation d’origine contrôlée (AOC).

“It’s only a question of image as nuclear and food don’t mix very well in consumers’ minds,” said the AOC’s president, Henri Bour, to The Daily Telegraph. Nuclear authorities “didn’t understand our move, doubtless not wanting to admit that the nuclear industry’s image is perhaps not perfect,” he added.

“Nuclear was progress and we wanted that. We thought people were competent. Now we ask, were there previous incidents we weren’t told about?” said local resident Roger Eymard to The Guardian.

Autorité de sûreté nucléaire (ASN), a nuclear safety authority, has already criticised Areva for its handling of the first incident. ASN complained of poor communication with authorities and unsatisfactory security measures and operational procedures.

The leaks have occurred just as President Nicolas Sarkozy has been promoting the European Pressurized Reactor (EPR) as a solution to rising energy costs and global warming.

France has the second largest nuclear power network in the world and generates over 80% of its electricity through nuclear power.

Thursday, October 22, 2020

2020 Melbourne Lord Mayor candidate Wayne Tseng answered some questions about his campaign for the upcoming election from Wikinews. The Lord Mayor election in the Australian city is scheduled to take place this week.

Tseng runs a firm called eTranslate, which helps software developers to make the software available to the users. In the candidate’s questionnaire, Tseng said eTranslate had led to him working with all three tiers of the government. He previously belonged to the Australian Liberal Party, but has left since then, to run for mayorship as an independent candidate.

Tseng is of Chinese descent, having moved to Australia with his parents from Vietnam. Graduated in Brisbane, Tseng received his PhD in Melbourne and has been living in the city, he told Wikinews. Tseng also formed Chinese Precinct Chamber of Commerce, an organisation responsible for many “community bond building initiatives”, the Lord Mayor candidate told Wikinews.

Tseng discussed his plans for leading Melbourne, recovering from COVID-19, and “Democracy 2.0” to ensure concerns of minorities in the city were also heard. Tseng also focused on the importance of the multi-culture aspect and talked about making Melbourne the capital of the aboriginals. Tseng also explained why he thinks Melbourne is poised to be a world city by 2030.

Tseng’s deputy Lord Mayor candidate Gricol Yang is a Commercial Banker and works for ANZ Banking Group.

Currently, Sally Capp is the Lord Mayor of Melbourne, the Victorian capital. Capp was elected as an interim Lord Mayor in mid-2018 after the former Lord Mayor Robert Doyle resigned from his position after sexual assault allegations. Doyle served as the Lord Mayor of Melbourne for almost a decade since 2008.